"I am pleased to join the ENMU Greyhound family," said Baker. I see huge potential for promotions in the athletic department and the school. I'm very excited about the new stadium and the new athletic director, Dr. Greg Waggoner, and I see a lot of synergy in the department."
"We are excited to have Barbara on board with us," said Waggoner. "Her high energy and enthusiasm, combined with her extensive professional experience, will be an asset to Greyhound athletics for years to come. Barbara is a good fit for us, as well as the Portales community."
From 2001-2016, she served as the director of marketing services and public relations at Northeastern, and handled a multitude of responsibilities. Baker not only managed public information and marketing efforts for the athletic department, but for the entire college. She also served on an administrative team which created campus policies and management decisions. Baker's expertise in publications design enabled her to serve as a liaison to the IT department's webmaster to help develop content for the school website and provide direction for Northeastern's social media.
With a student staff to manage, Baker was able to plan, manage, and implement numerous fundraisers for the college's athletic department, alumni association and foundation. She also represented the school in several local and statewide organizations, and served as an adjunct faculty member.
For the Plainsmen athletic department, Baker created publications and advertisements, handled photographic responsibilities, and managed all promotions.
Prior to the marketing position, Baker served as the college's director of admissions and student recruitment coordinator. She oversaw a staff of four, which had specific territorial recruitment assignments and handled speaking engagements at high schools and large venues. Baker oversaw visitation days, which drew an average of 600 student visitors per year, in addition to more than 300 individual visits per year.
Baker received an associate's degree in humanities from Northeastern JC, and a bachelor of arts in technical journalism at Colorado State University.
